Make it a Great Survey

Surveys “feel good” when the survey is constructed in a way consistent with psychological principles. Don't ignore these important psychological principles.

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Volume 1: How to create the perfect survey

There is a need for more accurate, meaningful and actionable survey results in every organization that gathers feedback.

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Blog Posts, Videos, Conversations and more

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There is a need for more accurate, meaningful and actionable survey results in every organization that gathers feedback through online surveys and paper forms. This website is for:

  • Those who create surveys for customers, students, members, employees, alumni, or prospects
  • Do-it-yourself’ers who use web-based survey tools
  • Evaluation Committee members responsible for improving their course evaluation forms
  • Trade show organizers who gather feedback from exhibitors and attendees
  • College Administrators who interpret and act on faculty evaluation results
  • Customer Retention Specialist or others dedicated to engaging and keeping customers
  • Directors of Training responsible for instructor evaluations
  • Marketing Researchers who have heard conflicting messages about the usefulness of surveys
  • Those using web-based or paper-based surveys for accreditation and evaluation purposes
  • Those who get annoyed when wasting their time filling out poorly constructed surveys